Alot of people are building AdSense sites or converting existing sites to AdSense in attempts to earn revenue. And a lot of THOSE people end up making their site look like trash because of bad AdSense placement. Here’s a few tips to keep your site looking decent and of course getting clicks.
AdSense in the Leader Board
If you’re building a site just for AdSense, then a great spot for AdSense placement is in the leader board. I’ll explain why shortly. Grab the code for an Ad Link, select 728×15 and 5 links per unit. Set the link color to black or any other color that would match your site. Now put this code on your site where your navigation menu would normally be. *See the first red arrow in the picture. This could be considered a sneaky attempt to get clicks because some people will think these are actually nav links to other pages on your site. That’s why I would only do this on a site that you build exclusively as an AdSense site. Example, I have an AdSense Autoblog site with 180 pages but yet I don’t have any links to any of the other pages at all, because truthfully I dont want them browsing through pages. I would rather they just click on an AdSense link instead, and since I removed the navigation menu and inserted google AdSense in its place, some people will likely click the links thinking it will direct them to another page on my site. Sneaky ploy? yeah kind of, but it’s an AdSense site. Google doesn’t mind, because after all, the more people you get to click on those AdSense Ads, the more money google makes too. Note: I usually add 5px padding (top and bottom) around the google code.* However, If you’re adding AdSense to a site that already has a nav menu (and you want to keep it), then use AdSense in a sidebar skyscraper instead of in the leaderboard.
Wrap Text Around AdSense
Another good AdSense placement would be at the top of each post. Add a block of 336×280 and again you could experiment with setting the links to a site-related color (as oppossed to the default blue). Wrap text around adsense for best results (as well as appearance). Do this with css like so…
1) Add the following code to your css:
#siteAd {left: 0; right: 0; width: 336px; height: 282px;
bottom: 20px; float:left; padding: 10px 5px 5px 0px;}
2) Wrap your google AdSense code in a Div like so:
<div id="siteAd"> Place 336x280 AdSense Code Here </div>
For an example of what it should look like, take a look at the second red arrow in the above picture.
Other Suggestions
Well, those are the two prime locations of AdSense real estate. After you set those up, you could put one more 468×60 text/image block at the bottom of posts, as well as a 336×280 text/image block at the top of the sidebar. Don’t forget that google requires you to have a ‘privacy policy’ page if you display their ads on your site, so make sure you set one up. I found a free plugin over at the wordpress plugin directory called “easy privacy policy”.

I'm a NY Giants fan, I ride motorcycles, I play paintball, I'm big on camping.. I started my 1st online biz in 2004. Am I a web entrepreneur? Who knows, but I DO live online: I'm an Internet Marketer, I build Affiliate & AdSense sites, I do Online Community Development, PPC Advertising, SEO, Backlinking and Ranking, etc.. See I'm busy trying to build an empire! lol jk. but "Empire" sounds good :)
I like how you took out the links to navigate through your site, which will give people only options to click on an adsense link instead. I’m going to try that right away
Thanks for your comment. I’ve read where people think its not a good idea to do so because google likes to see internal links navigating through pages. I added the leaderboard and took out the nav menu back at the end of january, and so far it has had no negative effect on the rankings in the serps. I did add a few links to the sidebar, (5 links pointing to 5 other internal money pages). so maybe that keeps it even. either way, it works. :)
i’ve had the blocks but never even thought about wrapin the text around it. thanks for explaining.
thanks man, i’ve seen it wrapped on some sites, but didnt know how to do it either
Thank you for sharing the code for text wrapping!
glad you found it useful. :-)
just wanted to stop by and say thanks a million for this! it was having issues placing the adsense on my site with a padding and this really helped me! thanks again!
no problem. glad I could help.
I’d like to see what is converting the best for an adsense page template. I don’t know if there is such a page, or maybe a resource (site or adsense expert).
There is an AdSense Theme that is pretty popular. It’s called CTR Theme, I had always wanted to check it out but never got around to it… I just looked into it now and it looks like support has become non existent (since august) from all of the reviews I read in the forums. that’s a let down, I was looking forward to using that theme on some info AdSense sites. oh well.. I’m sure you can mimic it with thesis or catalyst theme, and use a plugin like datafeedr to randomize the ads. (I use datafeedr on many sites, great plugin, free too!). but I also have a php script to display random ads if you rather not use another plugin. I’ll post the script shortly.